The Insights Hub

If there is one term that every marketer hears but rarely pauses to decode, it is marketing research. Over the years, the meaning of marketing research has become blurry, reduced to surveys, dashboards, and periodic reports. Yet the real marketing research meaning is far more powerful, nuanced, and strategic than most teams realise. In a world where consumer behaviour shifts faster than campaign cycles, understanding what marketing research truly means has become a competitiv

Every brand talks about research. Every team claims to be data-driven. Yet when decisions go wrong, when campaigns fail, or when products miss the mark, the root cause often traces back to one issue: the market research process was flawed. Not because the team lacked effort, but because the process was treated like a checklist instead of what it truly is: a decision engine. In an environment where consumer sentiment shifts weekly and competitive landscapes evolve overnight, u

Every strong business decision begins with a powerful question. And the smartest brands today are asking far better questions than they did even two years ago. That is why choosing the right marketing research topics has become a strategic advantage in itself. A well chosen research topic gives teams direction, reveals blind spots, and uncovers opportunities that competitors fail to see. But most companies make a simple mistake. They focus on basic questions that lead to pred

Most leaders approach market research the way they learned it in business school. They remember charts that neatly divided research into qualitative and quantitative, exploratory and descriptive, primary and secondary. And while these categories still matter, the modern marketplace has evolved so dramatically that thinking of research types as static labels no longer helps brands make smarter decisions. The truth is that the types of market research were never meant to be aca

If there is one reality that 2025 has made impossible to ignore, it is this: businesses that rely on guesswork are running out of luck. Markets are evolving too fast, consumer behaviour is shifting too unpredictably, and the competitive landscape is tightening by the day. In this climate, the importance of marketing research is not just growing. It is exploding. What makes this transformation remarkable is that marketing research is no longer viewed as a background activity o

Air pollution in Delhi today is no longer a seasonal concern — it has become a defining force shaping how people live, commute, spend, and plan their long-term future. Insights from the research by Smytten PulseAI  reveal how the toxic air has quietly triggered behavioural, emotional, and lifestyle shifts across Delhi-NCR. With the Delhi air pollution level  frequently slipping into the hazardous zone, residents are reconsidering not just daily routines but their entire outlo