The Insights Hub

If the last decade taught marketers anything, it is this: consumer behaviour is shifting faster than traditional research timelines can keep up. What used to take fourteen days now feels outdated in four. Every CMO, insight lead, and brand strategist is operating in an environment where decisions cannot wait for long data cycles. This is where AI in market research has moved from a futuristic idea to a practical competitive edge. Artificial intelligence in market research is

A decade ago, most research conversations revolved around sample sizes, field timelines, and report formats. Today, the conversation has shifted entirely. Marketing heads and insight leaders now ask a very different question: How can we understand consumers fast enough to make decisions that matter today, not three weeks later? This is the world where AI for market research has emerged as the new backbone of modern insight teams. Not as a flashy add on, not as a futuristic ex

For years, research teams have been fighting a silent battle. On one side, the pressure to deliver insights faster. On the other, the overwhelming depth of consumer data that keeps expanding every day. The gap between what brands need to know and what they can actually decode has widened steadily. This is exactly why AI tools for market research have become the new cornerstone of modern insight functions. Today, CMOs, researchers, and business strategists no longer want stati

Perception is one of the most powerful yet underrated influencers in the world of marketing. Before consumers decide what to buy, which brands to trust or how much value a product holds, they interpret the world around them through their own mental filters. This silent process shapes how they see brands, judge experiences and form preferences. Understanding perception in consumer behaviour  gives marketers and researchers a deeper view of the forces driving decisions behind t

The online world has transformed the way consumers discover, evaluate and purchase products. Every swipe, click, scroll and search is shaped by motivations hidden beneath the surface. For marketers and researchers, understanding online consumer behaviour is no longer a competitive advantage. It is an absolute necessity. Today’s consumers navigate a digital ecosystem filled with content overload, endless alternatives, social influence and algorithm-driven recommendations. Thei

Marketing today is no longer about pushing products or flooding channels with promotional content. It is about understanding people. Their motivations, their hesitation, their preferences and the way they navigate choices define the success or failure of every marketing strategy. This makes it essential for brands and researchers to answer one foundational question: what is consumer behaviour in marketing ? Consumer behaviour offers marketers the lens to understand not just w