The Insights Hub

If the last decade taught marketers anything, it is this: consumer behaviour is shifting faster than traditional research timelines can keep up. What used to take fourteen days now feels outdated in four. Every CMO, insight lead, and brand strategist is operating in an environment where decisions cannot wait for long data cycles. This is where AI in market research has moved from a futuristic idea to a practical competitive edge. Artificial intelligence in market research is

Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...

Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...

What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...

At  Smytten Pulse , we decode the  ‘WHY’  behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...