Bite Me Not: How India Keeps Mosquitoes Away?

Aug 7, 2025
1 min read

Welcome to The Pulse Shift - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer.

Get ready to dive into this week’s edition of The Pulse Shift series! This report is packed with fresh consumer insights and trends that are shaping India’s mosquito repellent market.

Key Insights from the Report

Buzz Off, Naturally

90% of women change their haircare routine in summer

🔍 PulseFind

Focus on marketing natural ingredients (Neem, Citronella) while highlighting efficacy to appeal to safety-conscious consumers.

Vaporizers Take the Lead

88% of women use multiple haircare products in a single day

🔍 PulseFind

Prioritize vaporizer-based products for indoor use, enhancing convenience with refillable options to drive repeat purchase among daily users.

Price Sensitivity Reigns

1 in 3 women skip or are unaware of scalp sun protection

🔍 PulseFind

Tailor products within this price range and emphasize value for money. Consider bundling to increase perceived value without exceeding the price range consumers are willing to pay.

🎧 Don’t Miss The Pulse Shift Podcast

Smytten PulseAI Marketing Expert and Smytten, Co-Founder Swagat Sarangi uncovers what’s driving consumer choices in India. Get the insights that could transform your strategy!

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