The Insights Hub

What Men Really Want from Their Razor Experience? For Indian men, shaving is no longer just a routine driven by habit. It’s becoming a conscious grooming choice shaped by comfort, convenience, value, and evolving personal style. From daily groomers to occasional shavers, razor decisions today reflect changing lifestyles rather than fixed rituals. In this edition of The Pulse Shift , we explore how Indian men are rethinking shaving and what this behavioural shift means for the

A mattress is supposed to fix sleep. Relieve pain. Improve comfort.But for a growing number of Indian consumers, it’s doing the opposite. In this edition of The Pulse Shift , we unpack why mattresses once considered long-term, low-involvement purchases are now becoming sources of dissatisfaction, discomfort, and early replacement. What’s driving this shift, and what does it signal for brands operating in the sleep and comfort category? Why Are Mattresses Failing Indian Sleep?

OTT subscriptions in India are growing fast—but commitment is thinning just as quickly. Viewers are signing up, switching platforms, capping spend, and constantly re-evaluating where their time and money go. The result? A streaming ecosystem driven less by loyalty and more by moment-by-moment relevance. In this edition of The Pulse Shift , we unpack what’s really shaping OTT choices in India today—and why traditional ideas of retention, pricing, and monetisation are being cha

Understanding consumers is no longer a matter of guesswork. Today’s marketers and researchers operate in a landscape where decisions change quickly, loyalty is fragile and expectations rise with every brand interaction. This makes the determinants of consumer behaviour  one of the most important areas to decode. These determinants reveal why people choose certain brands, reject others, compare endlessly and switch loyalties overnight. By understanding what drives consumer dec

Consumers don’t buy in one straight line. They choose, switch, hesitate, compare, repeat, and explore based on emotional triggers, functional needs, price sensitivity and evolving expectations. This is exactly why understanding the types of consumer behaviour  is no longer optional, it is a marketer’s shortcut to reading minds. In a world where attention spans shrink and choices multiply, understanding how different consumers behave during a purchase gives brands the power to

Why Consumer Behaviour Is Your Biggest Marketing Advantage Marketers often chase trends, campaign formats, new platforms, and creative ideas. But the one thing that consistently separates winning brands from struggling ones is simple: a deeper understanding of consumer behaviour . In a world where consumers scroll faster, compare endlessly, and switch loyalties overnight, the importance of consumer behaviour  has reached an all-time high. If marketers want to build brands tha

In today’s crowded market, instinct alone no longer wins. Every brand wants to know why people choose, click, or change their minds. That’s where the real power of consumer insight  comes in. It’s not just another marketing buzzword; it’s the invisible engine behind breakthrough campaigns, product innovations, and stronger customer relationships. Marketers once relied on surface-level data or creative intuition. Now, the brands that truly win are the ones who understand what

In a world overflowing with data, the real challenge isn’t collecting it; it’s making sense of it. Every click, purchase, and pause tells a story, but only a few brands know how to listen. That’s where consumer intelligence  steps in, turning raw data into meaningful action. It’s no longer enough to know who the customer is; the question now is why  they behave the way they do and what  they’re likely to do next. For modern marketers, consumer intelligence has become the new

In today’s data-driven world, the difference between a thriving brand and one that struggles often comes down to how well it understands its consumers. With the rise of consumer intelligence tools , brands are now able to turn complex data into clear, actionable insights that drive real business outcomes. These tools help businesses move beyond basic analytics and toward deeper, more predictive insights about consumer behaviour. While traditional marketing relied on surveys,

Unlocking the Secrets of Consumer Buying Behaviour Consumer buying behaviour isn’t just a buzzword; it’s the heartbeat of every successful marketing strategy. If you can’t figure out why a consumer buys a product, then your marketing efforts are likely missing the mark. So, how do you unlock the secrets of consumer buying behaviour? The answer lies in understanding the consumer buying behaviour process , identifying the factors influencing consumer buying behaviour , and know

Every brand today collects data — clicks, purchases, feedback, and endless analytics. But only a few truly understand what those numbers mean. The difference between information and transformation lies in one powerful element: consumer insights. These insights are not just about what people buy but why they buy it, what they believe in, and how their perceptions evolve. In a marketplace overflowing with data, brands that can translate this information into understanding hold

Why GST turned affordability into ambition for India’s next wave of car buyers? This edition of The Pulse Shift , powered by Smytten PulseAI , dives into how India’s car buyers are shifting gears from affordability to aspiration. What began as a fiscal reform has become a cultural reset, where savings are being channelled into upgrades, EVs, and renewed confidence behind the wheel. Our latest report decodes this transformation — revealing how the middle class is no longer wai

The Indian household has redefined indulgence. The Festive Pulse 2025: Kitchen & Home Essentials Report by Smytten PulseAI reveals how consumers are celebrating smarter — prioritising utility, durability, and long-term value over ornamental excess. From gifting grocery hampers to upgrading home essentials, practicality has become the new status symbol. Key Insights from the Report Spending Shifts Towards Utility-Led Products Household spending is at an all-time high — but not

This festive season, India is redefining what fashion means. The Festive Pulse 2025: Fashion Report by Smytten PulseAI reveals a major wardrobe shift — from fast, frequent buying to thoughtful, quality-led fashion choices. For mid-income households, premium isn’t about indulgence anymore — it’s about confidence, value, and timeless appeal. Key Insights from the Report Fashion Spending Gets Smarter The festive wardrobe refresh continues, but with purpose. Consumers are making

This festive season, India is celebrating with a healthy twist. The Festive Pulse 2025: Wellness & Fitness Report by Smytten PulseAI highlights how health has become the new luxury. From mindful purchases to functional gifting, young India is leading a fitness-first celebration powered by purpose and practicality. Key Insights from the Report Wellness Tops Festive Spending Lists Festive baskets are changing — self-care and fitness are now at the forefront. Consumers are alloc

Beauty has taken on a new meaning this festive season. The Festive Pulse 2025: Beauty & Personal Care Report by Smytten PulseAI reveals how India’s shoppers are moving from discount-led decisions to quality-led investments. From skincare to gifting, the focus is shifting toward performance, trust, and purpose — beauty that lasts beyond the festive glow. Key Insights from the Report Spending Rises with Purpose This rise isn’t driven by impulse — it’s anchored in intent. Consum

The fragrance industry in India is undergoing a dramatic transformation. Once dominated by deodorants as the affordable entry point, the...

The world of smart health wearables has moved from novelty to necessity. From fitness trackers and smartwatches to emerging form factors...

The paint industry in India is undergoing significant transformations, driven by evolving consumer preferences. As homeowners and...

Welcome to The Pulse Shift  - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. Get ready...