Festive Pulse 2025: Kitchen & Home Essentials

Oct 31, 2025
2 min read

The Indian household has redefined indulgence. The Festive Pulse 2025: Kitchen & Home Essentials Report by Smytten PulseAI reveals how consumers are celebrating smarter — prioritising utility, durability, and long-term value over ornamental excess. From gifting grocery hampers to upgrading home essentials, practicality has become the new status symbol.

Key Insights from the Report

Spending Shifts Towards Utility-Led Products

90% of women change their haircare routine in summer

Household spending is at an all-time high — but not for showy purchases. The surge in essential buying signals a shift towards functional celebration, where home improvement and daily convenience define festive joy. Consumers are investing where practicality meets emotional value.

Utility Becomes the New Luxury

88% of women use multiple haircare products in a single day

The modern consumer now equates ease with elegance. Whether it’s bulk groceries, hygiene kits, or kitchen staples, shoppers are embracing thoughtful consumption. This redefinition of indulgence — where usefulness replaces opulence — shows a grounded, value-conscious mindset dominating festive spending.

Discounts Drive Timing, Not Decisions

1 in 3 women skip or are unaware of scalp sun protection

With higher price awareness and GST rationalisation, consumers are buying strategically, not impulsively. They’re waiting for the right moment rather than the biggest deal. Smart shopping has become the norm — reflecting India’s evolution into a savvy, financially informed market.

Gifting Gets Practical and Purposeful

Gifting has turned from display to daily delight. Consumers prefer items that can be used, shared, and appreciated — gifts that add everyday comfort rather than sit in storage. It’s generosity redefined, rooted in thoughtfulness and tangible value.

Conclusion: The Home Becomes the Hero

The Festive Pulse 2025: Kitchen & Home Essentials Report highlights how India’s celebration is turning inward — upgrading homes, routines, and gifting habits with meaning.

With Smytten PulseAI, brands can decode this value-driven consumer mindset, track emerging behaviour, and launch category-winning innovations faster than ever.

Download the full report to explore how Indian households are redefining festive spending.

Smart Insights For A Smarter Foresight