The Insights Hub

Welcome to this week’s edition of # ThePulseShift ! We’ve pulled together cutting-edge insights powered by  Smytten PulseAI  and backed...

Welcome to The Pulse Shift  - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. Each...

India’s laundry habits are evolving faster than ever. From the traditional reliability of powders to the modern convenience of pods,...

As temperatures soar, so does the demand for summer refreshments. In this edition of #PulseFinds , we explore how Indian consumers are...

In today’s rapidly evolving grooming landscape, men’s skincare is no longer a niche, it’s a growing necessity. To understand the shifting...

As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...

2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...

Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...

Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...

What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...

At  Smytten Pulse , we decode the  ‘WHY’  behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...