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Bright Smiles, Fresh Insights: Inside India’s Teeth Whitening & Toothpaste Habits

  • Aug 7, 2025
  • 1 min read

Welcome to this week’s edition of #ThePulseShift!


We’ve pulled together cutting-edge insights powered by Smytten PulseAI and backed by research data to help you stay ahead of market trends. This week's report dives deep into consumer perceptions and purchase drivers in the toothpaste and teeth whitening market.


Whether you're a marketer, insights professional, or brand strategist, these findings will give you an edge when it comes to engaging your audience and optimizing your strategies.


Here’s a Taste of What You’ll Uncover in the Full Report


Herbal Toothpaste Dominates 

90% of women change their haircare routine in summer

🔍 PulseFind


Brands should highlight natural, Ayurvedic ingredients in their marketing to appeal to health-conscious consumers, especially younger demographics, who are driving this trend.


Whitening Products = Premium Choice 

88% of women use multiple haircare products in a single day

🔍 PulseFind


Position whitening products as premium offerings with proven efficacy. Offering luxury packaging or value-added benefits could further boost consumer interest.


Dentists Lead Trust Rankings 

1 in 3 women skip or are unaware of scalp sun protection


🔍 PulseFind  


Leverage partnerships with dental professionals to boost credibility and trust. Endorsements from dentists can be a powerful tool to increase conversions in the oral care market.


🎧 Listen to Our Co-Founder Share Winning Oral Care Strategies


Join Swagat Sarangi, Co-Founder of Smytten, along with our Smytten PulseAI marketing expert, as they dive into key insights on India’s toothpaste and whitening habits. 


Spotify | Amazon Music @ The Pulse Shift By Smytten PulseAI


What’s Next?

  • Read the Full Report : Get all the insights, charts, and strategic recommendations inside.

  • Request Demo : Unlock rapid, actionable consumer intelligence for your brand.


Looking forward to seeing you leverage these insights for your next big move!


Smart Insights For A Smarter Foresight

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