The Insights Hub

Perception in Consumer Behaviour: The Invisible Force Behind Choices

Perception is one of the most powerful yet underrated influencers in the world of marketing. Before consumers decide what to buy, which brands to trust or how much value a product holds, they interpret the world around them through their own mental filters. This silent process shapes how they see brands, judge experiences and form preferences. Understanding perception in consumer behaviour gives marketers and researchers a deeper view of the forces driving decisions behind t

Nov 18, 20254 min read

A Modern Guide to What Consumer Behaviour in Marketing Is

Marketing today is no longer about pushing products or flooding channels with promotional content. It is about understanding people. Their motivations, their hesitation, their preferences and the way they navigate choices define the success or failure of every marketing strategy. This makes it essential for brands and researchers to answer one foundational question: what is consumer behaviour in marketing ? Consumer behaviour offers marketers the lens to understand not just w

Nov 14, 20254 min read

The Hidden Characteristics of Consumer Behaviour That Drive Sales

Consumers today don’t browse, choose, or purchase the way they used to. They switch platforms seamlessly, compare endlessly, and expect brands to understand their needs even before they express them. This is why understanding the characteristics of consumer behaviour has become essential for marketers, researchers, and strategists who want to stay ahead of rapidly shifting expectations. Consumer behaviour isn’t random. It follows patterns, tendencies, reactions, and decision

Nov 14, 20254 min read

The Expanding Scope of Consumer Behaviour in AI Era

If there’s one area marketers can no longer afford to overlook, it’s the evolving scope of consumer behaviour . As consumers become more informed, more expressive and more unpredictable, understanding why they buy, how they decide and what influences their choices has become the backbone of modern marketing. The scope of consumer behaviour today goes far beyond simple purchase decisions. It includes their motivations, values, online journeys, influence networks, post-purchase

Nov 14, 20253 min read

The 4 Types of Consumer Behaviour Every Marketer Must Know

Consumers don’t buy in one straight line. They choose, switch, hesitate, compare, repeat, and explore based on emotional triggers, functional needs, price sensitivity and evolving expectations. This is exactly why understanding the types of consumer behaviour is no longer optional, it is a marketer’s shortcut to reading minds. In a world where attention spans shrink and choices multiply, understanding how different consumers behave during a purchase gives brands the power to

Nov 14, 20253 min read

The Real Importance of Consumer Behaviour Every CMO Overlooks

Why Consumer Behaviour Is Your Biggest Marketing Advantage Marketers often chase trends, campaign formats, new platforms, and creative ideas. But the one thing that consistently separates winning brands from struggling ones is simple: a deeper understanding of consumer behaviour . In a world where consumers scroll faster, compare endlessly, and switch loyalties overnight, the importance of consumer behaviour has reached an all-time high. If marketers want to build brands tha

Nov 14, 20253 min read

The Psychology Behind Every Click: Consumer Behaviour Research Explained

Every time someone adds a product to a cart or skips an ad, there’s a story unfolding, a mix of instinct, memory, emotion, and logic. Understanding that story is what separates good marketing from great marketing. Welcome to the world of consumer behaviour research , where data meets psychology and where brands learn not just consumers do but Why they do it. The Psychology That Powers Every Purchase Every buying decision starts long before the checkout page. A scent, a tagli

Nov 13, 20254 min read

Inside the Mind of a Buyer: The Power of Consumer Behaviour Analysis

Every purchase tells a story. The woman choosing an eco-friendly shampoo, the teenager saving up for the latest sneakers, or the family comparing smartphones for weeks before buying, every decision reflects emotion, logic, and circumstance woven together. Understanding why these stories unfold the way they do is the essence of consumer behaviour analysis . It’s not just about what people buy, but why they buy it, when they buy it, and how they decide among endless choices. Fo

Nov 13, 20254 min read

Beyond Buying: What Consumer Behaviour Really Means

Picture this. A person spends 15 minutes scrolling through two almost identical skincare serums. One costs slightly more but claims to be eco-friendly. The other is a trusted brand with a discount. Finally, they choose the eco-friendly one. Why? That’s the mystery consumer behaviour tries to solve. It’s not just about what people buy, but about why they make that choice, how they feel while doing it, and what influences them before, during, and after the purchase. Understand

Nov 13, 20254 min read

The Most Important Factors Influencing Consumer Behaviour: Insights for Marketers

As the marketplace becomes increasingly competitive, understanding factors influencing consumer behaviour has become essential for marketers striving to create effective, targeted campaigns. The way consumers make decisions is shaped by a variety of factors, from internal psychological influences to external social pressures. By understanding these key elements, marketers can optimize their strategies to better meet the needs and expectations of their target audience. In thi

Nov 13, 20254 min read

Festive Pulse 2025: Wellness & Fitness

This festive season, India is celebrating with a healthy twist. The Festive Pulse 2025: Wellness & Fitness Report by Smytten PulseAI highlights how health has become the new luxury. From mindful purchases to functional gifting, young India is leading a fitness-first celebration powered by purpose and practicality. Key Insights from the Report Wellness Tops Festive Spending Lists Festive baskets are changing — self-care and fitness are now at the forefront. Consumers are alloc

Oct 31, 20252 min read

FESTIVE BEAUTY PULSE 2025

Beauty has taken on a new meaning this festive season. The Festive Pulse 2025: Beauty & Personal Care Report by Smytten PulseAI reveals how India’s shoppers are moving from discount-led decisions to quality-led investments. From skincare to gifting, the focus is shifting toward performance, trust, and purpose — beauty that lasts beyond the festive glow. Key Insights from the Report Spending Rises with Purpose This rise isn’t driven by impulse — it’s anchored in intent. Consum

Oct 31, 20252 min read