FESTIVE BEAUTY PULSE 2025

Oct 31, 2025
2 min read

Beauty has taken on a new meaning this festive season. The Festive Pulse 2025: Beauty & Personal Care Report by Smytten PulseAI reveals how India’s shoppers are moving from discount-led decisions to quality-led investments. From skincare to gifting, the focus is shifting toward performance, trust, and purpose — beauty that lasts beyond the festive glow.

Key Insights from the Report

Spending Rises with Purpose

90% of women change their haircare routine in summer

This rise isn’t driven by impulse — it’s anchored in intent. Consumers are viewing beauty purchases as investments in self-care, not indulgence. The average festive beauty budget of ₹3,000–₹4,000 reflects a mindset that values long-term satisfaction over short-term excitement.

Premium Is Becoming the New Practical

88% of women use multiple haircare products in a single day

Premium beauty has gone mainstream. Consumers associate branded products with trust, reliability, and predictable quality — attributes that justify the higher spend. For today’s buyer, premium no longer signals extravagance; it symbolises value and confidence.

Discounts Drive Timing, Not Choice

1 in 3 women skip or are unaware of scalp sun protection

Discounts still influence when consumers purchase, not what they choose. This shift marks a more strategic approach to shopping, where the timing of purchase is guided by offers, but the choice of brand is guided by quality and proven efficacy.

Skincare Leads the Festive Basket

India’s beauty basket is evolving from cosmetic-driven to care-driven. Skincare remains the leading category, backed by the popularity of ingredient-focused, science-led brands. The focus is on products that perform, not just promise, reflecting a global alignment with functional beauty trends.

Conclusion: Beauty, Backed by Insight

The Festive Pulse 2025: Beauty Report reflects an India that is celebrating smarter — where indulgence is informed and quality defines confidence.

With Smytten PulseAI, brands can tap into real-time consumer data, understand shifting beauty motivations, and craft campaigns that drive relevance and trust.

Download the full report to explore the insights shaping India’s new beauty economy.