Festive Pulse 2025: Wellness & Fitness

Oct 31, 2025
2 min read

This festive season, India is celebrating with a healthy twist. The Festive Pulse 2025: Wellness & Fitness Report by Smytten PulseAI highlights how health has become the new luxury. From mindful purchases to functional gifting, young India is leading a fitness-first celebration powered by purpose and practicality.

Key Insights from the Report

Wellness Tops Festive Spending Lists

90% of women change their haircare routine in summer

Festive baskets are changing — self-care and fitness are now at the forefront. Consumers are allocating higher budgets to products that support long-term health, such as nutrition supplements, sportswear, and gym accessories. This shift signals a cultural move from indulgence to sustainable well-being.

Premium Wellness Gains Ground

88% of women use multiple haircare products in a single day

Premium is now synonymous with trust and efficacy. As awareness around health products grows, consumers are choosing established brands for quality assurance. The rise of premium wellness reflects a mindset where health is not a luxury but a necessary investment in self-care.

Smart Shoppers Wait for the Right Deals

1 in 3 women skip or are unaware of scalp sun protection

Price awareness is shaping smarter consumption. Consumers are timing purchases around festive offers, ensuring they maximise value without compromising on quality. This evolving pattern of strategic shopping shows a blend of financial prudence and lifestyle aspiration.

Wellness Becomes the New Gift of Care

Wellness gifting reflects an emotional shift — from decorative items to gifts that enrich everyday life. Thoughtful generosity is replacing luxury for display, as people choose to gift care, not clutter. The festive spirit is turning holistic, personal, and purpose-driven.

Conclusion: India’s Wellness Awakening

The Festive Pulse 2025: Wellness & Fitness Report captures India’s growing commitment to balanced living and intentional consumption.

With Smytten PulseAI, brands can analyse evolving health behaviours, uncover micro-trends, and launch wellness innovations that truly resonate with this new, self-aware consumer base.

Download the full report to decode how wellness is redefining celebration in India.

Smart Insights For A Smarter Foresight