Is India Still a Biscuit-Loving Nation?

Aug 7, 2025
1 min read

Welcome to The Pulse Shift - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer.

India’s love affair with biscuits is stronger than ever! Our latest report in #ThePulseShift series uncovers what’s driving biscuit consumption from health trends to price sensitivity.

Key Insights from the Report

Health is the New Crunch

90% of women change their haircare routine in summer

🔍 PulseFind

Brands must prioritize health-focused biscuits, offering low-sugar and high-fiber options. Emphasize these attributes in marketing to capture the growing segment of health-conscious consumers, especially among younger, urban demographics.

E-Commerce Crunches the Competition

88% of women use multiple haircare products in a single day

🔍 PulseFind

With a growing preference for online shopping, brands should strengthen their digital presence, enhance user experience, and offer exclusive deals or products through e-commerce platforms to capture a larger online customer base.

Young and Hungry for Innovation

1 in 3 women skip or are unaware of scalp sun protection

🔍 PulseFind

Innovative flavors and health-conscious ingredients resonate with younger consumers. Brands should focus on creating exciting, unique biscuit variants and experiment with new textures, flavors, and packaging to appeal to this segment.

🎧 Don’t Miss The Pulse Shift Podcast

Smytten PulseAI Marketing Expert, along with Co-Founder Swagat Sarangi, uncovers what’s driving consumer choices in India. Get the insights that could transform your strategy!

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