Plates, Preferences & Power Clean: Insights into India’s Dishwashing Habits
- Aug 7, 2025
- 1 min read
This week’s edition of #ThePulseShift brings you a deep dive into India’s growing dish care category, powered by consumer research and behavioral intelligence from Smytten PulseAI.
Whether you're a brand strategist, product marketer, or insights lead, this report uncovers what really drives loyalty, trial, and trade-offs in the Indian dishwashing landscape.
Here’s a Taste of What You’ll Uncover in the Full Report
Everyone’s Washing, All the Time
🔍 PulseFind
Daily use = daily performance expectations. Brands must emphasize ease of use, fast-rinse formulas, and skin-safe claims to win with high-frequency users especially in Gen Z and millennial-led households.
Residue Is a Major Red Flag
🔍 PulseFind
Consumers are losing patience with "sticky clean." It’s time for brands to double down on “zero residue” innovations and build clarity into pack design and usage guidance.
Green Clean Is Gaining
🔍 PulseFind
Green is no longer niche, it’s the next value differentiator. Brands that combine sustainability with performance will lead preference, especially among younger, digital-first buyers.
🎧 This Week on The Pulse Shift Podcast
Our Co-Founder Swagat Sarangi joins our marketing expert to decode India’s evolving dishwashing rituals and what they signal for future brand strategy.
Spotify | Amazon Music @ The Pulse Shift By Smytten PulseAI
What’s Next?
Read Full Report : Get all the insights, charts, and strategic recommendations inside.
Request Demo : Unlock rapid, actionable consumer intelligence for your brand.
LinkedIn Newsletter : Get weekly consumer insights across categories
Looking forward to seeing you leverage these insights for your next big move!
Comments