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The Insights Hub


Is India Still a Biscuit-Loving Nation?
Welcome to The Pulse Shift - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. India’s...
Aug 7, 20251 min read


Soaprah Moments: India's Handwash Rituals & Clean Preferences
Welcome to this week’s edition of The Pulse Shift – our weekly drop of consumer truth, powered by Smytten PulseAI. This time, we dip...
Aug 7, 20251 min read


Sweet Trends, Bitter Truths: Decoding India’s Sweet Tooth
Welcome to this week’s edition of #ThePulseShift – your go-to source for actionable consumer insights powered by Smytten PulseAI. Each...
Aug 7, 20252 min read


"Pawsitive" Trends for Pet Marketers: The Real Pet Food Story
Welcome to this week’s edition of #ThePulseShift! Powered by Smytten PulseAI , we bring you exclusive consumer insights based on the...
Aug 7, 20251 min read


Beauty, But Make It Clean: Insights Into India’s Clean Beauty Definitions
In this Week’s Edition of #ThePulseShift, we unpack what “clean beauty” truly means to Indian consumers powered by consumer...
Aug 7, 20252 min read


Plates, Preferences & Power Clean: Insights into India’s Dishwashing Habits
This week’s edition of # ThePulseShift brings you a deep dive into India’s growing dish care category, powered by consumer research and...
Aug 7, 20251 min read


Bright Smiles, Fresh Insights: Inside India’s Teeth Whitening & Toothpaste Habits
Welcome to this week’s edition of # ThePulseShift ! We’ve pulled together cutting-edge insights powered by Smytten PulseAI and backed...
Aug 7, 20251 min read


Mess, Stains & Laundry Pains: Insights Behind the Detergent Drama in Indian Homes
India’s laundry habits are evolving faster than ever. From the traditional reliability of powders to the modern convenience of pods,...
May 16, 20253 min read


Men, Skin & Confidence: The Skincare Surge Among Indian Men
In today’s rapidly evolving grooming landscape, men’s skincare is no longer a niche, it’s a growing necessity. To understand the shifting...
Apr 23, 20253 min read


Heat, Humidity, & Hair Chaos : What’s Behind the Summer Haircare Shift?
As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...
Apr 8, 20253 min read


How Consumer Insights Are Changing the Game for CMOs ?
As a Chief Marketing Officer (CMO), you’re constantly navigating the delicate balance between creativity and data. But here’s the thing:...
Apr 3, 20253 min read


How an Indian Food Brand Perfected Its Gluten-Free Pasta with AI-Driven Consumer Insights
The gluten-free market is booming, fueled by consumers looking for healthier, more inclusive food options. To stay ahead of the curve, an...
Mar 29, 20252 min read


How an Indian Oral Care Brand Nailed Its Product Launch with Consumer Insights
Standing out in the crowded oral care market takes more than just a great product—it takes real consumer insights that resonate with both...
Mar 29, 20252 min read


Lab-Grown Diamonds: Redefining the Future of Fine Jewellery
Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...
Mar 29, 20253 min read


What Does Love Look Like in 2025?
Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...
Mar 28, 20252 min read


The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...
Mar 28, 20251 min read


Sun, Skin & SPF : Truth About Sunscreen Misconceptions (And Why It’s Hurting Brands)
At Smytten Pulse , we decode the ‘WHY’ behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...
Mar 28, 20251 min read


Boost Communication Effectiveness with Consumer Insights
Discover how to boost communication effectiveness with message resonance, audience segmentation, and campaign testing.
Jan 3, 20254 min read


AI and Consumer Research: Decoding Insights with Speed and Precision
Discover how AI in consumer research drives precision, predictive analytics, smarter surveys, and ethical innovation.
Jan 3, 20253 min read


Beyond the Data: Turning Insights Into Actionable Strategies
Discover how to turn insights into action with data interpretation, strategic recommendations, and trend analysis.
Jan 3, 20253 min read
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