The Insights Hub

As the marketplace becomes increasingly competitive, understanding factors influencing consumer behaviour  has become essential for marketers striving to create effective, targeted campaigns. The way consumers make decisions is shaped by a variety of factors, from internal psychological influences to external social pressures. By understanding these key elements, marketers can optimize their strategies to better meet the needs and expectations of their target audience. In thi

Unlocking the Secrets of Consumer Buying Behaviour Consumer buying behaviour isn’t just a buzzword; it’s the heartbeat of every successful marketing strategy. If you can’t figure out why a consumer buys a product, then your marketing efforts are likely missing the mark. So, how do you unlock the secrets of consumer buying behaviour? The answer lies in understanding the consumer buying behaviour process , identifying the factors influencing consumer buying behaviour , and know

In an age where every business decision depends on consumer understanding, market research has evolved from a supporting function into a growth engine. The real difference between thriving and struggling brands often lies in how well they apply the right market research techniques  to decode their audience. Whether it is predicting future demand, improving product design, or understanding buying triggers, marketing research provides the data backbone that supports every strat

In a world where every click, scroll, and purchase leaves a digital footprint, marketing research has become the silent compass guiding business decisions. But what really defines the nature of marketing research ? Beyond the numbers and graphs lies a deeper process that interprets human behaviour, anticipates change, and empowers brands to make smarter moves. Understanding its nature helps businesses navigate uncertainty, identify growth opportunities, and align offerings wi

In today’s fast-paced business world, verified market research  is the key to making informed, data-backed decisions that lead to growth and success. But how do you ensure the data you rely on is credible and accurate? Let’s dive into why verified research is crucial and how to access it. Why Trust Verified Market Research? In the age of information overload, not all data is created equal. Verified market research  stands out by ensuring that the data collected comes from rep

In today’s fast-paced business landscape, understanding your market and consumers is key to staying ahead of the competition. While primary market research is often the first tool that comes to mind, secondary data plays an equally important role in shaping marketing strategies. Whether you're a seasoned marketer, leveraging secondary data can significantly enhance your market insights and research outcomes. But what exactly is secondary data, and where can you find it? Let’s

The Indian household has redefined indulgence. The Festive Pulse 2025: Kitchen & Home Essentials Report by Smytten PulseAI reveals how consumers are celebrating smarter — prioritising utility, durability, and long-term value over ornamental excess. From gifting grocery hampers to upgrading home essentials, practicality has become the new status symbol. Key Insights from the Report Spending Shifts Towards Utility-Led Products Household spending is at an all-time high — but not

The world of smart health wearables has moved from novelty to necessity. From fitness trackers and smartwatches to emerging form factors...

The paint industry in India is undergoing significant transformations, driven by evolving consumer preferences. As homeowners and...

Welcome to The Pulse Shift  - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. Get ready...

Welcome to this week’s edition of  The Pulse Shift  – our weekly drop of consumer truth, powered by Smytten PulseAI. This time, we dip...

Welcome to this week’s edition of #ThePulseShift – your go-to source for actionable consumer insights powered by Smytten PulseAI. Each...

In this Week’s Edition of #ThePulseShift,   we unpack what “clean beauty” truly means to Indian consumers powered by consumer...

Welcome to this week’s edition of # ThePulseShift ! We’ve pulled together cutting-edge insights powered by  Smytten PulseAI  and backed...

As temperatures soar, so does the demand for summer refreshments. In this edition of #PulseFinds , we explore how Indian consumers are...

As a Chief Marketing Officer (CMO), you’re constantly navigating the delicate balance between creativity and data. But here’s the thing:...

The Indian haircare market is incredibly competitive, with consumers constantly seeking products that meet their specific needs. To...

Turning an idea into a successful product involves much more than just dreaming up a concept and launching it into the market. Behind...

Gut instinct isn’t a strategy, Insight is! We’ve seen it too often brands launching products they believe will work, spending heavily on...

Learn how to navigate cultural nuances in consumer research. Explore localisation strategies, ethnographic methods & solutions to challenges